PETER VERCELLINO

PETER VERCELLINO

Designer/Artist

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PERSONAL EXPERIENCE

 

Tsunami E-Cigarettes, Troy, Michigan, 2013-Present

Marketing Director/Product Packaging Designer

In was in charge of creating marking strategies for a line of Vaping products. This included brochures, promotional flyers, posters, logos, Booth display graphics and web graphics. I created all of our products in 3D for photorealistic pictures. I was in charge of creating packaging for all new products.

 

Key Achievements:

• Created all of Tsunami products in 3D for photorealistic renders

• In charge of product posters and promotional material, print and web

• Help and instructional video on how to use products

• Created Promo videos for social media which in turn helped boosted SEO

Increased brand awareness with professional product packaging design

 

 

Sav-on Closeouts, LLC, Gwinn, Michigan, 2010-2012

Store Manager /Graphic Designer/Web Developer

 

Helped create and modernize an ecommerce website as well as a traditional brick and mortar store. This included transferring over 5000 products across multiple ecommerce platforms, design of site, internet marketing, product buying, advertising, shipping logistics as well as being general manager with 5 employees. Worked extensively in Adobe Photoshop, Illustrator and Dreamweaver.

 

Key Achievements:

●        Modernized website that was created in 2000 to 2014.

●        Helped boost web presence from 400 hits/day to over 2000 hits/day.

●        Creative Director for entire store. Started 2 other sister company          ecommerce websites.

 

Suburban Custom Awards and Framing, LLC, Decatur, Georgia, 2010-2012

Graphic Designer/Engraving Tech

 

Created custom awards and trophies for individuals and companies/government organizations including the CDC, Autotrader.com, Government of Georgia and many others in the Atlanta area.  Worked with a team of talented sales, designers and production people to create custom awards and signs.

 

Key Achievements:

●        Help create a viable ecommerce website with strong sales throughout the country.

●        In charge of laser engraving and sandblasting using CorelDraw.

●        Refined the work flow between the sales team and finished product.  Cut most times allotted for   product development in half.

 

Natra Science, LLC, Alpharetta, Georgia, 2008-2009

Graphic Designer

 

Successfully translated subject matter into concrete design for advertising, promotional materials and Web site layouts.  Created design theme and graphics for marketing materials and sales Web sites as well as Flash animation for banners and Web graphics.  Participated in team effort to produce effective production of sales materials and product development.

 

Key Achievements:

●        Established strong sales growth with web layout designs.

●        Successfully helped establish the company with a strong corporate ID.

●        Consistently recognized for fresh and innovative ideas and designs.

 

 

Fastsigns USA, Sterling Heights, Michigan, 2000-2004

Production Supervisor - Graphic Designer

 

Successfully manage and coordinate signage projects from concept through completion.  Collaborate with clients to create vision, conceive designs and consistently meet deadlines and requirements.  Effectively design, motivate and manage design and production teams.  Coordinate production team to meet all project requirements.  Experienced working with routers, large format ink jet printers, laminators, thermal printers, plotters, scanners (flatbed and drum).

 

Key Achievements:

●        Successfully helped grow a fledgling sign company into a successful business.

●        Completed client projects worth up to $25,000 on time and on budget.

●        Established trusting relationships with clients, production and design teams and management.

 

EDUCATIONAL BACKGROUND

 

Bachelor of Fine Arts (BFA), Concentration in Electronic Imaging, 2007

Northern Michigan University, Marquette, Michigan

 

TECHNICAL PROFICIENCY

 

Platforms:         Mac OS 9/10, Windows 10 and earlier

 

Applications:    Adobe CC Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere, Dreamweaver, Flash, Soundbooth), Corel Draw, Quark, Cinema 4D, Maya, Final Cut  Pro, MS Office Suite (Word, Power Point, Excel, Outlook), Flexisign, Gerber Omega, Various RIP Programs.